SOMA strengthens Middle East partnership

SOMA announces that Printech Middle East LLC has been appointed to represent SOMA. Headquartered in Dubai, the company will serve SOMA’s customers in Saudi Arabia and Kuwait, providing both sales and service support.

With over 20 years of industry experience, Printech is a dynamic, technically oriented distribution, service and consulting company for printing and packaging companies. They supply quality machinery, components and consumables with services for installation, training on efficient operation of the equipment, and maintenance within the Middle East region. They serve companies involved in the production of flexible packaging, labels, offset packaging and corrugated cartons. Pankaj Patel, Founder and CEO of Printech Middle East, established Arabia in the UAE in 2003 with a vision to supply printers and converters in the Gulf Region. He strove to provide incomparable technical support to ensure everything worked efficiently, while assisting customers to grow in size and profitability. Since then, Printech has grown to represent over fourteen vendors from Europe, Far East, and India, in sixteen countries. It has recently opened a branch in Saudi Arabia. Jay Chawda, Printech’s Technical Sales Director will be supporting the SOMA customers. He has more than 25 years’ experience in graphic arts, including many years working with flexo printing, flexo presses, lamination, inks, aniloxes, print finishing and other hardware equipment.

“We focus on building strong customer relationships. Our entire sales and service process is driven by listening to customer issues, understanding their challenges, and then providing the best solutions to help them succeed. We also train and enable our customers to implement innovative solutions effectively for the long run, providing technical and service for effective operations,” comments Patel. “SOMA is a major innovator and supplier, similarly committed to customers’ successes. We look forward to representing their flexographic printing presses and equipment, and taking this new partnership forward to serve our customers even better with a growing offering of top-quality solutions.”

“Printech has similar values to SOMA. We both believe in nurturing long-term and close customer and partner relationships, to grow together,” says Pankaj Patel. “We are committed to making our customers succeed by deploying our many years of experience to offer strategic solutions for their businesses. We both want to help our customers increase their productivity and profitability. We are eager to work with them,” notes Ondrej Malek, Area Sales Manager, SOMA.

Printech Middle East can be reached at https://printechme.org/