SOMA and Aura Partner to Drive Innovation in On-Press Color Correction

The partnership combines SOMA’s technology and engineering expertise with Aura’s consultancy and color science expertise to bring printers a smarter, more efficient, and sustainable approach to color management.

A Partnership Built on Expertise and Shared Vision

This new cooperation builds on a shared commitment to quality, innovation, and customer value. Aura provides SOMA customers with consultancy, training, and implementation support, ensuring that color management systems are integrated smoothly and deliver consistent results across production.

“Our partnership with Aura allows us to combine SOMA’s innovation and engineering know-how with Aura’s deep understanding of color processes,” said Pavla Kusá, Commercial Director at SOMA. “Together, we’re providing our customers not only with advanced technology but also with expert support and long-term value — a true partnership that helps them print with higher profitability.”

“Through our collaboration with SOMA, we’ve significantly enhanced printer color management, delivering greater efficiency and unmatched color precision. With our global footprint of dedicated local color experts, we provide seamless implementation and tailored support to clients everywhere,” said Greg Lawson, Managing Director at Aura.

SOMA Color Mind – the Direct Result of the Cooperation

At the heart of this partnership lies SOMA Color Mind, an on-press Color management service developed by SOMA to simplify and accelerate color setting directly on the printing press. The process enables operators to measure and correct color, reducing waste, setup time, and the number of color adjustments needed to reach the desired color target. SOMA Color Mind reflects the joint vision of SOMA and Aura: to make color management accessible, data-driven, and practical for everyday production environments.

SOMA and Aura will jointly present SOMA Color Mind, one chapter within the broader SOMA Color Intelligence ecosystem, during the SOMA Innovation Day on 20 November at SOMA’s headquarters in Lanškroun, Czech Republic.