Join us on a journey where automation and artificial intelligence may combine forces to revolutionize quality, efficiency and sustainability. Discover how this dynamic duo may reshape flexo printing in the future.
Explore the synergy between Automation and AI in flexographic printing. Join us on a journey where automation and artificial intelligence may combine forces to revolutionize quality, efficiency and sustainability. Discover how this dynamic duo may reshape flexo printing in the future.
Petr Blaško
Peter Blasko, SOMA Marketing Director, has 20 years’ experience in flexography working on different positions in marketing & sales within SOMA, EU based producer of CI flexo presses. With a degree in mechanical engineering, he is now responsible for global marketing strategy and product development. He can be reached at blasko@soma-eng.com.
Join us for a brief introduction to the dynamic fusion of brand communication and Generative AI technology, which is revolutionizing the packaging design process. We’ll explore real-world examples and expert insights to illustrate how this cutting-edge technology accelerates the development cycle, enabling quicker iterations and faster time to market. Discover how to leverage this innovation for your upcoming projects!
Marek Skrzynski
Born and educated in Poland, Marek is a packaging aficionado with over three decades of experience. With a strong background in pre-media, color management, and workflow automation, he has expanded his education at renowned institutions such as Pratt Institute, Clemson University, and most recently, MIT in Boston. Currently, Marek serves as the VP of Technology & Innovation at CSW, Inc. in Ludlow, MA. From 2022 to 2024, he also served as the Chair of the Global Premedia Network. He has been a frequent speaker and lecturer at industry and academic events since 1999, covering topics including Advanced Color Reproduction, AI Generative Graphics, Expanded Color Gamut Printing, and 3D CGI Visualization. His true passion lies in inspiring others to embrace advancements in color reproduction and packaging innovation. For inquiries or collaborations, please contact him at mareks@cswgraphics.com.
This presentation will explore Esko’s forward-thinking approach to incorporating AI into prepress for packaging. Attendees will discover innovative AI solutions designed to streamline workflows, improve precision, and boost creativity. We will highlight specific concept AI applications that demonstrate Esko’s dedication to revolutionizing prepress processes with AI.
Rory Marsoun
Rory Marsoun is the Director of Sales for the Flexo Business at Esko. A proud Clemson University graduate, he obtained a bachelor’s degree in Graphic Communications followed by an MBA. He later came back to Clemson as a faculty member in the Department of Graphic Communications, where he concentrated on training and research in the printing and packaging industries. Over the past 14 years at Esko, Rory has embraced a variety of leadership roles, including Customer Service, Global Accounts, Business Development, and Sales. His deep-rooted knowledge in the field is showcased by his long-standing contribution to the Flexographic Technical Association (FTA), where he has served as a speaker, session chair, and conference chair for over twenty years.
In this presentation, we will explore the transformative impact of automation on prepress workflows in the flexographic printing industry. As technology advances, AI-driven tools and cloud-based solutions are becoming integral to streamlining processes such as file preparation, color management, and quality control. By minimizing manual intervention, these innovations not only enhance efficiency and accuracy but also enable consistent results and improved collaboration across production stages.
Peter Kincaid
Peter Kincaid is a seasoned expert in the packaging industry, boasting over 25 years of experience with a specialization in workflow automation and integration. For the past 9 years, Peter has been a key contributor at Hybrid Software, where they have leveraged their deep industry knowledge and technical expertise to drive innovation and efficiency. With a passion for optimizing packaging processes, Peter has consistently delivered solutions that streamline operations, reduce costs, and enhance productivity.
In this session, we will explore how automation is revolutionizing quality assurance in flexible packaging through advanced workflow optimization and cloud-based solutions. The presentation will explain the power of defect classification systems and their integration with brand owner cloud platforms, offering real-time insights and streamlined communication across the entire value chain. Discover how these innovations ensure consistent quality, reduce manual interventions, and enhance collaboration, all while driving efficiency and precision in the packaging process.
Sajid Malik
Sajid Malik, Global Sales Director of BST GmbH, has nearly 20 years of experience in the printing and packaging industry with a focus on quality assurance, where he has consistently demonstrated expertise and dedication. With a strong background in automation, Sajid has been instrumental in optimizing production processes, improving efficiency, and integrating advanced technologies within the industry. Throughout his career, Sajid has developed a deep understanding of both the technical and operational aspects of the field, making him a valuable asset in any quality assurance project related to printing and packaging.
Join us as we explain how Optima, with its intelligent features and automation, is set to redefine flexographic printing. Optima is designed for the modern way of printing, guaranteeing unmatched efficiency, superior quality, and sustainability through our cutting-edge technologies.
Garrett Taylor
Garrett Taylor, SOMA North America Sales Director, has more than 25 years of experience in the printing and packaging industry; and specifically with flexographic printing. He plays a significant role in developing SOMA’s operations in North America, confirming SOMA’s commitment to bringing the latest flexo technology to the US and Canada, with real benefit to customers. He can be contacted at taylor@soma-eng.com.
Live Demos
Start at 2 pm
Automated Changeover
Witness SOMA’s cutting-edge automation in action during the Automated Changeover demo. In just minutes, we perform a full job changeover – from plate mounting to press make-ready – ensuring precision, minimal downtime & waste, and flawless print quality.
Anilox Management
Learn a revolutionary way to guarantee consistent high performance for every anilox in your stock. This demo showcases SOMA’s advanced anilox management system, designed to maintain peak efficiency and quality, ensuring your printing process remains reliable.
Intelligent Flexo Press Optima²
Automatic Plate Mounter S-Mount
Anilox Inspection System
Printed Designs
Printing Black without Black
By leveraging Generative AI, UH-resolution screening and extreme version of the K-LESS™ technique (complete elimination of black ink), we are taking on the challenge of adhering to the newly proposed European and American packaging legislature while maintaining a perfect gray balance and ensuring print repeatability. This, combined with SOMA’s seamless automation of the Expanded Color Gamut (ECG) printing, demonstrates the most advanced prepress and printing technologies currently available.
Bouncing Challenge
This „Cookies“ design is one of the most challenging in terms of bouncing, yet SOMA’s Optima² Flexo Press handles it flawlessly at 1640 ft/min (500 m/min). Thanks to Advanced Bounce Control technology, the Optima² prints this job smoothly without signs of vibration or bouncing, ensuring consistent, high-quality results.
Happy hour
Finishes at 5 pm
As the grand finale of the SOMA event, enjoy a taste of the world’s finest beers and participate in an exciting competition with an attractive grand prize.
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Bring your own test job and run it on our machine in Soma Globe Technology Center.
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Bouncing designs
Flexo is very promissing technology, but has one weakness. Certain designs may generate vibrations due to rotational printing process of printed and non-printed area. Therefore we developed Advanced Bounce Control system, which guarantees minimal bounces at top speeds and perfect shape of the dot.
Short runs efficiency
Jobs are getting shorter and shorter in all areas of packaging due to many reasons such a packaging personification or extended number of flavours. We developed Optima especially for quick job change-overs featuring several unique systems such as IRIS, Falcon II or Ink Cartridge.
Expanded gamut printing
Some say that the future of flexo printing is Expanded Gamut Printing (7 color fixed pallete printing, without Pantone colors). Optima, with its modern inking system and very stable dot shape due to Advanced Bounce Control is ideal for EGP. You may than benefit of:
no wash ups and therfore savings on time, ink and plate
coprinting of several designs at the same time
Environmental printing
The future of our kids is important to us. We designed OPTIMA to handle all enviroment-friendly technologies such as water based printing, paper or biodegradable materials printing, EGP or energy cured inks.
ULTRA Technology
UV or UV LED inks are broadly used mainly in label segment. For those who want to benefit from this technology in mid-web or wide-web segment, OPTIMA is ideal solution.