SOMA & MacDermid Graphics Solutions establish a strategic partnership
SOMA will install Optima² printing press at MacDermid's Global Headquarters in Atlanta.
SOMA and MacDermid Graphics Solutions announce a strategic partnership to enhance the flexographic industry's customer experience. The partnership includes the installation of SOMA equipment, including the Optima² printing press at MacDermid's global headquarters in Atlanta, GA, USA.
MacDermid and SOMA are both focused on customer support and innovation to advance flexo in the packaging printing industry. This partnership expands both companies’ histories of collaboration with flexo focused partners to drive product development and application solutions. Together, this partnership will transform MacDermid’s headquarters into a one-of-a-kind, global innovation center designed to help the flexo and packaging industries explore innovative solutions.
Leigh Carpenter, Marketing Manager for MacDermid Graphics Solutions, says, "MacDermid is thrilled to work with SOMA. Our innovative products and systems combined with SOMA's world-class press technology allow us to expand our sales and service capabilities to better serve our customers."
MacDermid's current innovation center in Atlanta includes a full suite of the latest prepress software, plate and print analysis technologies, thermal and solvent platemaking systems, and liquid photopolymer platemaking equipment. SOMA’s installation will include the Optima², SOMA’s next generation flexo press with new Intelligent Automation features. With the addition of SOMA's equipment in MacDermid’s global headquarters in Atlanta, the center will expand customer support to product benchmarking, print trials, hands-on press training, print application research, and print troubleshooting.
"Our current innovation center is outstanding for pre-press and platemaking; however, with the addition of SOMA and their Optima² printing press, we will offer a truly unique customer experience," states Brad Wills, Global Senior Vice President for MacDermid Graphics Solutions.
Brad continues, "This enhanced center will be designed for the global flexo and packaging industries to collaborate on innovations, optimize processes, and create new standards for flexo excellence. We look forward to expanding on our strategic partnership with SOMA throughout 2021 and beyond."
“While we certainly live in a globally connected world, SOMA understands that local resources are significant reference centers to explore and test new trends and innovations in flexographic printing. As we build our North American presence, we need to make it convenient and inspirational for people to collaborate with us,” explains Pavla Kusa, Commercial Director, SOMA.
“SOMA’s partnership with MacDermid will allow all of us to collaborate with the flexo printing community and offer an all-encompassing center that truly allows anyone to experience new possibilities with a full range of prepress to press tools,” comments Garrett Taylor, SOMA Sales Director, US and Canada.
MacDermid Graphics Solutions and SOMA expect the Optima² press to be installed during the second half of 2021.
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Bouncing designs
Flexo is very promissing technology, but has one weakness. Certain designs may generate vibrations due to rotational printing process of printed and non-printed area. Therefore we developed Advanced Bounce Control system, which guarantees minimal bounces at top speeds and perfect shape of the dot.
Short runs efficiency
Jobs are getting shorter and shorter in all areas of packaging due to many reasons such a packaging personification or extended number of flavours. We developed Optima especially for quick job change-overs featuring several unique systems such as ARUN, Falcon II or Ink Cartridge.
Expanded gamut printing
Some say that the future of flexo printing is Expanded Gamut Printing (7 color fixed pallete printing, without Pantone colors). Optima, with its modern inking system and very stable dot shape due to Advanced Bounce Control is ideal for EGP. You may than benefit of:
no wash ups and therfore savings on time, ink and plate
coprinting of several designs at the same time
Environmental printing
The future of our kids is important to us. We designed OPTIMA to handle all enviroment-friendly technologies such as water based printing, paper or biodegradable materials printing, EGP or energy cured inks.
ULTRA Technology
UV or UV LED inks are broadly used mainly in label segment. For those who want to benefit from this technology in mid-web or wide-web segment, OPTIMA is ideal solution.